Cambridge Analytica ordered to hand over data on United States voter

Christopher Davidson
May 8, 2018

Analysts however, pointed out that the survey was limited to the USA and that they are waiting to see how the social media giant's sales perform in the second quarter.

In light of the Cambridge Analytica data leaks scandal, Facebook founder and CEO Zuckerberg was recently left fielding a volley of questions from the US Congress.

The row over the improper use of data on 87 million Facebook users by Cambridge Analytica in President Donald Trump's 2016 U.S. election campaign, has hurt the shares of the world's biggest social network and prompted multiple official investigations.

During its recent earnings announcement, Facebook reported daily active users were up 13 percent year over year to 1.45 billion.

About 74 percent said they use the site at least once a day, and a similar percentage said they either "use it more" (26 percent) or "haven't changed how much I use it" (49 percent).

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As the company named as Cambridge Analytica's data controller, SCL Elections, was based in the UK, Prof Carroll launched legal action at the High Court in London and also filed a complaint with the UK Information Commissioner's Office. This comes almost a month since the Facebook breach was announced, where Cambridge Analytica was perceived to be at the core of this cyber security scandal. In its first quarter results, however, Facebook said the number of monthly users in the United States and Canada rose to 241 million on March 31 from 239 million on December 31, growth that was roughly in line with recent years.

Facebook earlier came clean about how almost tens and millions of its user data was illegally accessed by Cambridge Analytica, a political consulting firm, that worked on the Donald Trump's 2016 presidential campaign. The user can delete this information from their account and turn off the ability to store in in association with the account moving forward, according to the social media website. Both firms were at the centre of the Facebook user data scandal.

Social media expert Alex Hanna is an assistant professor at the University of Toronto told Global News that is seems like there has been a "real reckoning with Facebook".

Have a look at the full poll here. However, the poll revealed that Facebook users claimed they know how to protect their personal data on the site.

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