Who the Heck Orders a Burger at IHOP?

Lewis Collier
June 12, 2018

The official flipping of the "p" to a "b" comes just a week after the breakfast chain announced the name change. Wendy's dropped this burn: "Not really afraid of the burgers from a place that decided pancakes were too hard". That led followers to speculate whether the "b" would stand for something close to its core brand, like breakfast or bacon, or whether it could be joining the blockchain naming phase. But who cares? This is the internet and we've already reacted.

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

The International House of Pancakes, more commonly known as IHOP, changed its name.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

Of course, it didn't help that the chain failed to include "burgers" as an option on its Twitter poll. "Find out what it could b on 6.11.18", the company teased.

Getty Images | Andrew Burton
Getty Images | Andrew Burton

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

Social media users do not seem to be happy with the new name change.

Nevertheless, the change is only temporary, and meant to help roll out their selection of seven, tasty burgers.

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus.

"Burgers are a quintessential, American menu item so it makes flawless sense", said Chef Nevielle Panthaky, Head of Culinary at IHOb.

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