Netflix Slams IHOP, 'Changes Name' to 'Netflib'

Donna Miller
June 13, 2018

IHOP recently teased a name change, flipping its "P" to a "b".

The mocking of IHOb has been a hit with people on social media who did not like the IHOb name change. Netflix US tweeted: "brb changing my name to Netflib".

Someone else suggested a more breakfast-friendly name for the streaming company.

"Everyone knows that IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes was to change our name to IHOb", said Brad Haley, Chief Marketing Officer for IHOb restaurants. Burger King does in fact serve pancakes for breakfast, but the dish is by no means what the chain is known for-as is certainly the case for the burgers at the establishment formerly known as IHOP.

When one Twitter user asked whether Burger King had a grill that IHOb could borrow, "Pancake King" responded with a Taylor Swift-inspired allusion to its new identity.

Screen Shot 2018 06 12

The fast-food giant changed its logo in its Facebook and Twitter profile photos on Tuesday (June 12) from Burger King to Pancake King, even editing the logo to reflect the words sandwiched between pancakes instead of burger buns.

"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's replied.

Waffle House, Red Robin and A&W Restaurants got in on the action, offering various insults of their own on Twitter following IHOP's announcement.

IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other chains' jabs.

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They are also anxious to interview anyone who spotted anything unusual or suspicious in those areas during the last three days. A man has been killed after armed thugs broke into his home in the middle of the night and battered him and his partner.

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