Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Lewis Collier
June 14, 2018

Customer ire has pushed Target to remove its ' Baby Daddy' greeting cards from stores ahead of Father's Day. "It's a term used to describe a deadbeat or absent parent", she wrote. "We were made aware of some concerns about this card last week... It's never our intent to offend any of our guests with the products we sell".

One Facebook user posted the inside of the card, which Saunders said she hadn't previously read, and she agreed it had a "sweet" message.

The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering.

Customers took to social media to let the chain know that it isn't a term of endearment to call someone a "Baby Daddy".

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

The inside of the card as noted by a user on Saunders post does include the message'You're a wonderful husband and father- and I'm so grateful to have you as my partner my friend and my baby daddy

Target also will be pulling the cards from about 900 stores, according to a statement given to the Kansas City Star.

Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card.

Target has since responded saying the company did not mean to offend anyone and appreciates the feedback. Still, Saunders said it doesn't excuse the culturally insensitive term displayed on the front of the card. Urban Dictionary defines it as a man who is the father of your child who you did not marry.

- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?

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