Expensive ‘Ultra’ Subscription of Netflix offers 4K and HDR

Irving Hamilton
July 9, 2018

Netflix is now working on a new "Ultra" plan for subscription, which will allow users to watch the Netflix videos, series and movies in 4K HD and HDR. Just a year later, the packages were modified so customers wanting UHD content had to choose the higher-priced tier. The Ultra Plan, which The Verge figures will cost around $16.99, also lets you stream on four screens, but in HDR video and 4k resolution. However the company will need to ensure it doesn't experience the kind of consumer backlash it felt in 2011, when it split its streaming service from its traditional disc service. But if you want the best out of your Netflix subscription, you must be willing to pay a bit more in the near future.

Netflix would not provide details about the tests, first reported by Italian website TuttoAndroid and CordCutting.com. Netflix has confirmed the Ultra tests, but noted that only select customers will see the additional option.

It is also unclear whether the "ultra" tier would necessarily cause standard or premium users to have access to fewer screens as a result (though some believe that is the case).

"This is now only a test, and Netflix might decide not to bother with it as a consumer product".

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However, in addition to support for Ultra HD, the new Netflix Ultra plan offers the playback of content on four screens at the same time, support for the high dynamic range (HDR) and HD audio.

Shows like "Luke Cage" and "Glow" are available in HDR.

Before, Netflix was going on about with its three-tier subscription that included the Basic, Standard and the Premium. Standard allows for viewing on two screens, and Premium allows for four screen streaming.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

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