Whatsapp launches ad campaign to tackle fake news

Blanche Robertson
July 10, 2018

Owing to the recent news features WhatsApp has been getting, the giant is introducing a new feature in their next update (version 2.18.206).

If a suspicious link is detected, it will be shown with a red label, and if you try and open the link, you'll be shown a pop-up window warning you again.

WhatsApp has recently been in talks for spreading the fake news.

"Is Whatsapp Testing Suspicious Link Detection Feature To Curb Spam, Fake News?", 5 out of 5 based on 1 ratings. It will automatically identify whether the link received is suspicious or not. "It may be trying to appear as another site", reads a second warning upon tapping the link in question. The report highlights that WhatsApp will analyse the link locally and not data will be sent to WhatsApp servers in order to detect the suspicious link. Nevertheless, users are free to continue to the website anyway. We can anticipate WhatsApp to launch this function shortly. This will be done when WhatsApp suspects the link to be either a fake one with the objective of "phishing" or it is simply spam and should be ignored. Users on WhatsApp should always do their own research into whether a piece of information being forwarded is genuine, before sending it along. Will this feature be able to fight against malicious links?

In its ads, WhatsApp lists ten points on what users should look out for in messages, to know when fake news is being spread on the platform.

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Conveying its deep disapproval to the top brass of WhatsApp, the Ministry of Electronics and IT (MEITY) stated that the company "cannot evade accountability and responsibility", according to the official statement.

According to Wabetainfo, the feature will analyse the links sent through WhatsApp and check if these redirect users to fake or potentially unsafe websites.

Is this a step in the right direction for WhatsApp?

Endless scrolling down Instagram's news feed to see if you missed anything may become a thing of the past.

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