AT&T Gets Exclusive Deal to Sell Magic Leap's AR/VR Headset

Donna Miller
Июля 12, 2018

The start-up revealed its first headset, Magic Leap One, late previous year.

"This advanced technology allows our brain to naturally process digital objects the same way we do real-world objects, making it comfortable to use for long periods of time", Magic Leap said www.magicleap.com. Today, AT&T announced an important move in terms of its own growth as well as Magic Leap's: It will be investing in the startup and will soon come the exclusive "wireless distributor" for Magic Leap products in the United States.

The deal also includes an investment of an undisclosed sum into Magic Leap and grants AT&T's chief observer rights with Magic Leap's board.

"We've joined with AT&T because we believe in a combined vision of expanding high-speed networks, edge computing, and deep integration with creative content", said Rony Abovitz, founder, president and CEO of Magic Leap. "We're designing and offering the future of entertainment and connectivity, and this exclusive arrangement - in combination with our 5G leadership position - will open up new opportunities and experiences".

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Magic Leap unveiled its first product in late 2017 following years of build-up.

The Magic Leap One consists of the mixed reality goggle, dubbed Lightwear, and Lightpack, a small external computer that you clip onto your pocket or belt that does the actual computing.

The Creator Edition is scheduled to ship to qualified designers and developers later this year although pricing still remains a mystery. AT&T stores in Atlanta, Boston, Chicago, San Francisco and Los Angeles will have demo stations when the system is finally for sale to the general public, CNBC reports.

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