‘Handmaid’s Tale’ Line of Wines Canceled Amid Backlash

Lewis Collier
July 11, 2018

Elisabeth Moss plays Offred in "The Handmaid's Tale".

People magazine revealed Tuesday morning that MGM and wine seller Lot18 were releasing a collection of wines inspired by the show.

But by that night, the story was updated to say "After further consideration, Lot18 and MGM have made a decision to cancel the line of wines inspired by 'The Handmaid's Tale.'" A Lot18 representative also confirmed to Vulture the cancellation.

A Rogue Valley cabernet sauvignon based on Ofglen ― a handmaid who falls in love with another woman, is horribly punished for it, and is sent to a labor camp after she lashes out ― is described as "a daring testament to the heights that Oregon Cabs can reach" with a "warm, spicy finish".

Although the merchant's website now lists the Offred pinot noir as "sold out", the company and MGM reportedly pulled the collection by the end of the day Tuesday. Meanwhile, Serena Joy's Bordeaux Blanc was described as "sophisticated, traditional and austere" with hints of white grapefruit and lemongrass.

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"Completely stripped of her rights and freedom, Offred must rely on the one weapon she has left to stay in control - her feminine wiles", a sample from the since-deleted website read.

Offred's name was attached to a pinot noir 'so beguiling it seems nearly forbidden to taste. The show follows Offred, a handmaid, living in Gilead, a totalitarian society.

"Can you turn rape into marketing copy?" But this product tie-in fundamentalism nearly gave us a new line of wines tied to The Handmaid's Tale, yanking us further into an ever weirder realm of commercial absurdity.

"Finally a product that combines everything I hate: wine, marketing, unbridled capitalism and authoritarian patriarchal dystopias where women are chattel!" another person tweeted.

Detractors immediately took to social media to voice their displeasure with the products.

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