Kylie Jenner poised to become youngest billionaire ever

Lewis Collier
July 11, 2018

Kylie Jenner may be the youngest sibling of the Kardashian-Jenner clan, but she is also the family member bringing in the most cash.

The reality star is now just 20, but with a birthday in August and her current trajectory, she looks set to claim the title.

Coming in at number 27, with an estimated net worth of $900 million, the 20-year-old is the sole owner of her cosmetics line, Kylie Cosmetics, with virtually no partners or capital. Forbes said it valued her company at almost $800 million, and Jenner owns 100% of it.

On Wednesday, the sister of Kim Kardashian West made the cover of Forbes' America's Women Billionaires but she's not just making history as a woman, with another year of growth, she could be the youngest self-made billionaire ever.

Forbes' Natalie Robehmed details how Kylie Cosmetics has found success both by harnessing Jenner's huge social media following and slashing costs by outsourcing labor. Jenner has over 110 million followers on Instagram. "It could easily be an instant game-changing acquisition for any company on the hunt for a winning brand with a younger customer", senior VP or merchandising at Ulta Tara Simon said.

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The other $100 million of revenue comes from profits generated from her appearances on her family's reality show and other social media endorsements.

The company has just seven full-time and five part-time employees and they outsource a lot of their overheads including manufacturing, packaging and sales.

That's when the makeup-obsessed teen chose to launch her own company. She used her social media accounts and loyal following to tease the kits which sold out in less than one minute in 2015.

Sold for $29 they ended up on eBay for over $1,000; 'Before I even refreshed the page, everything was sold out, ' she told Forbes magazine.

They are only available online via her website but luckily Kylie has a UK Kylie Cosmetics website set up which converts her product prices to pounds, rather than dollars, on checkout.

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