Federation Internationale de Football Association wants Broadcasters to show Fewer Shots of Attractive Women

Rex Christensen
July 13, 2018

Its executive director Piara Powar insists that sexism has been one of the biggest problems at the tournament.

Powar said at a news conference on diversity and anti-discrimination that around 15 of these cases involved female World Cup reporters and the others Russian women on the streets.

FIFA wants to crack down on broadcasters picking out "hot women" in the crowd at games as part of its efforts to tackle sexism in football.

A spectator enjoys the atmosphere during the 2018 FIFA World Cup Russia group B match between Iran and Portugal at Mordovia Arena on June 25, 2018 in Saransk, Russia.

"We've done it with individual broadcasters". We've done it as well with our host broadcast services.

Federation Internationale de Football Association on Wednesday made a decision to ask national broadcasters and its own television production team to start showing fewer images of attractive women in World Cup stadiums on future broadcasts.

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France will take on either Croatia or England in the final at Moscow's Luzhniki stadium on Sunday.

Fifa's diversity boss Federico Addiechi has said the crackdown on cutaways of female fans is not yet an official policy but that the governing body is keen on "taking action against things that are wrong".

Despite previous fears that fans would be targeted with homophobia and racism, the treatment of women has become the focus after a range of female reporters were grabbed or kissed on air, according to the Fare Network.

It is understood that more than 20 supporters were identified by the authorities and they lost their FAN-IDs and were sent home.

'When FAs are consistent offenders that needs to be taken into account'.

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