These Were the Best-Selling Products on Amazon Prime Day

Donna Miller
July 20, 2018

Even after putting up a scaled-down "fallback" front page and restricting global traffic, the Amazon site's "error rate" reportedly got worse until around 1:05 p.m. PT and improved drastically at 1:10 p.m. PT. Eastern and didn't end until 3 a.m. Wednesday for those on the East Coast.

Pachter's estimate tops a pre-event prediction of $3.4 billion from Coresight Research, and reinforces early projections that Amazon overcame technical glitches that thwarted some shoppers at the start of the sale. The company offered over one million deals for the event, leading to sales of over 100 million products.

Amazon Prime is a paid membership programme that now costs S$2.99 a month, with the option of a 30-day free trial.

Prime Day, Amazon's largest sales event, debuted in Singapore this year. Amazon's web store features its own merchandise as well as products from more than 2 million independent merchants who pay Amazon commissions and fees for storage, delivery and selling on the platform. Amazon also added more new Prime users than on any other day in its history. And orders were up 69 percent compared to the first 12 hours of Prime Day 2017.

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Amazon's servers couldn't handle the flood of traffic from shoppers during Prime Day - and the company cut off all global traffic and launched a backup landing page in an effort to fix the problem, according to internal documents obtained by CNBC. "All of this was made possible because of our many valued associates - the global team that continues to make Prime Day bigger and better".

One particular highlight: Amazon reports that July 17 was the biggest sales day for smart home devices in its history, with over a million devices sold for Prime Day.

Some activists hoped that a planned Amazon strike would impact Prime Day's bottom line, as Amazon workers in Europe went on strike during Prime Day to try to draw attention to working conditions such as proposed wage cuts and health benefits, and some consumers boycotted Amazon and its subsidiaries in solidarity.

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