Huawei caught using a DSLR trying to sell the Nova 3's camera

Donna Miller
August 21, 2018

The company's chicanery also brings into question the AI capabilities of the company's smartphones which Huawei has made such a focal point of its advertising.

In the ad (embedded below), a couple takes selfies at a party and at home with the Huawei Nova 3. Back in 2016, Huawei used a DSLR to showcase the photo taking capabilities of its P9, for which it later apologized.

The actress shown in the ad, Sarah Elshamy, posted photos of the ad's shooting set. Reddit user AbdullahSab3 pointed this out in a post on Monday.

Huawei's slip-up is unfortunate, given the popular response earlier this year to the P20 Pro, a phone with three cameras with Leica lenses, that can produce enormous images and capture portrait shots with the background appearing out of focus. But it appears she didn't even take the selfie with the phone itself. And the man, whose out-stretched arm was in the typical selfie-taking position, was actually holding nothing in his hand.

Enlarge / This image from the actor's Instagram page looked behind the scenes of the at-home selfie shoot.

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This isn't the first time a smartphone maker has felt compelled to shoot outside the box. So the two take a photo.

However, this is not always the case.

In one of the pictures (which has since been deleted), we see the couple posing for the photo in front of what looks to be an expensive DSLR camera.

Elshamy's Instagram, however, revealed that the image was taken using a professional camera, with the Nova 3 nowhere to be seen.

When consumers discovered the Google+ image EXIF data, Huawei released a statement claiming it didn't really mean to imply that the photo was taken with the P9 and that the photo was simply shared "to inspire our community".

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