Samsung to open world's largest mobile experience centre in Bengaluru

Donna Miller
September 13, 2018

Samsung Electronics Co Ltd opened its biggest mobile store in the world in India on Tuesday as it tries to take pole position in the world's second-biggest smartphone market amid fierce competition from Chinese brands.

HC Hong, President and CEO, Samsung Electronics SouthWest Asia, gestures as he speaks during the opening of a Samsung store in Bengaluru, India, September 11, 2018. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT). Geeks and enthusiasts would be able to enjoy VR experiences such as the "4D Sway Chair" or the "Whiplash Pulsar 4D chair" that makes 360-degrees three-dimensional movements. You can also pre-book the home-theatre zone to watch an entire movie with your family.

This experience center has been opened in Bengaluru at Opera House on Brigade Road.

The newly opened store covers the area of 33,000 sq. ft.in Bengaluru the state of Karnataka. The MEC is supposed to have different zones for different appliances and the home appliance section will have live cooking demos using appliances like Samsung smart ovens and more.

Along with that, this will become the biggest ever display of Samsung accessories like cases, covers and power banks at the "Samsung Opera House" where prospective buyers would get offers like customization options for accessories.

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"They would be given choices such as installation of military strength skins for screen protection and 360-degree body protection (for phones)".

The standalone property as big as a shopping mall has been named "Samsung Opera House", and will showcase experiences revolving around niche technologies.

The center will also be a place to head for any support related issues with a customer service center. A year ago the company spent over USD15 billion on R&D globally and is working on next-gen technologies such as IoT, AI, and 5G. They want to interact with the brand, touch, feel and create. "We have curated never before seen experiences at the store since today's millennials seek unique experiences".

Samsung has two manufacturing plants - in Noida and in Sriperumbudur, Tamil Nadu - and five research and development centres in India.

The centre is built around Samsung's philosophy of #DiscoverTomorrowToday, and the company will showcase differentiated product experiences. Samsung's first R&D centre was set up in 1996 in Bengaluru. SRI-B has been contributing to global products as well as local innovations under Samsung's "Make for India" initiative.

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