FDA Threatens to Stop Sales of Flavored E-Cigarettes

Desiree Burns
September 14, 2018

All three of those companies compete with Juul in the e-cigarette market - but, unlike Juul, they also sell regular cigarettes, meaning a government crackdown on e-cigarettes doesn't hurt as much.

"The FDA may perchance perchance simply level-headed suddenly high-tail to manage flavored e-cigarettes, as an replacement of ready until 2022, because it is presently planning to function", Bloomberg said in a order.

"The action FDA threatened to "consider" using against the manufacturers of five e-cigarette brands - removing certain products that are clearly aimed at youth from the market - is the very authority the American Lung Association has urged the FDA to actively use, broadly. FDA has the legal power - but needs the will - to stop the spread of flavored e-cigarettes by removing them from the market", Connecticut Democratic Sen.

The agency said it allowed the extra time to strike an appropriate steadiness between law and encouraging the pattern of revolutionary tobacco merchandise that can support older people who smoke quit. Food and Drug Administration issued a stern warning Wednesday to the makers of electronic cigarettes: Control the "epidemic" use by teens or the products will be banned for everyone. "I think education is the answer to fixing the problem, just like how we have educated young people about alcohol and other tobacco products over the years", Delaney said.

"E-cigarette use among youth has hit epidemic proportions", the FDA said in a press release that also detailed "a large-scale, undercover nationwide blitz to crack down on the sale of e-cigarettes to minors at both brick-and-mortar and online retailers". And in fact, the FDA's announced a plan to basically slash the amount of nicotine in cigarettes to try to wean more Americans off tobacco cigarettes.

As of September 1, the FDA said it has conducted 978,290 retail inspections, issued 77,180 warning letters to retailers for violating the law, and initiated 18,560 civil money penalty cases in its checks of retail establishments selling tobacco products. But they say that this move like this could backfire because, you know, adults who are - use e-cigarettes are using them to quit smoking tobacco cigarettes, which are really unsafe.

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Gottlieb is remarkably cavalier about throwing adult smokers under the bus in the name of preventing adolescents from experimenting with e-cigarettes.

In its bid to wean adult smokers from traditional cigarettes, the agency has sought to make a wider range of "reduced risk" tobacco products available to consumers. Under regulations finalized in 2016, manufacturers of e-cigarettes and liquid nicotine products that fuel the devices were supposed to file applications to the FDA by August of this year. We welcome the opportunity to demonstrate, and work with the FDA to further strengthen, our youth access prevention policies and procedures.

Gottlieb called the action the largest coordinated enforcement effort in the agency's history.

"Critically, FDA for the first time recognizes that it must be addressed by requiring that manufacturers remove flavored products from the market unless those products have been reviewed by FDA, alter current marketing practices, eliminate online sales and take significant steps to curtail illegal sales to kids", Myers said.

Juul owns about 72% of the U.S. market for e-cigarette sales, according to Wells Fargo. He gave five e-cigarette manufacturers - the makers of Vuse, Blu, Juul, MarkTen XL, and Logic vaping products - two months to submit plans to "immediately and substantially reverse these trends".

It has warned that most such products contain nicotine, which is addictive and can affect brain development. We must factor in whether these products get kids addicted to nicotine.

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