IPhone XS, XS Max: First Impression

Donna Miller
September 14, 2018

That may be because the new iPhone XS has the same starting price, meaning Apple would have to offer the iPhone X at a discount. Gareth notes that the industry were expecting this model to be delayed slightly, releasing after the iPhone XS, so a concurrent release is most welcome.

Since both the iPhone Xs and iPhone Xs Max have same specs, it means both of them feature 4GB of RAM.

Technically speaking, those headlines might be correct, but what Apple has managed to pull off in the space of one year is increase the price of its normal iPhone, and have everyone suddenly describe it as cheap.

The iPhone XR, which will be released in October, is the least expensive of the three new iPhones. There's no longer anything showing the iPhone X.

Here are all the devices Apple just discontinued. It has the same upgraded technology as the iPhone XS phones, and you can take Bokeh portrait shots with the help of software. Models ranging from the iPhone SE to the iPhone X will see a price hike, going from $29 up to $49 for all models but the iPhone X, which will go up to $69. Further, the rear wide-angle lens, True Tone flash, and True Depth camera on the iPhone XR are identical to those found on the iPhone XS, so the only difference from a photography point of view appears to be the lack of the second telephoto lens.

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Overall, Beavis feels that "the "cheap" iPhone certainly doesn't feel that way", and he came away from its design and build quality impressed. But it's not much of a surprise - when Apple announced its new smartwatch operating system in June, the Edition and original Apple Watch were not included in the list of devices eligible for the update. It makes little sense to jeopardize those high margins only a year after getting OLED screens onto the iPhone for the first time. The XR has a 6.1-inch screen, which lands it right between the XS and XS Max in terms of size.

Kuo predicted in January that this would happen.

Plus, the new iPhones already come at a steep price.

For any iPhone X owners anxious about whether the discontinuation will dent the resale value of their phone, the Forrester analyst Thomas Husson has some reassuring words. "I think this will represent a harder and harder challenge to entry-price Swiss-made watches, which are not in a position to stay relevant", Exane BNP Paribas analyst Luca Solca said.

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