Naomi Osaka scores Nissan endorsement deal | CMO Strategy

Rex Christensen
September 14, 2018

Umpires are reportedly considering a boycott of future Serena Williams tennis matches, according to an anonymous source in The Times.

Osaka's opponent, fan-favorite Serena Williams, melted down on the court, exploding on chair umpire Carlos Ramos after being penalized for getting coached on the side by her coach, Patrick Mouratoglou.

Williams received wide support in her claims after a series of code violations issued by umpire Carlos Ramos saw her attack the man in the chair as she lost the US Open final to Japan's Naomi Osaka in NY last weekend. Williams again reacted furiously, calling the tournament referee on to court to say "You know my character". I really don't. I think men and women are treated in this way or the other way depending on the situation. "She's passionate. She was speaking out and I think for Ramos, he was a little defensive at that point, and was fed up as opposed to saying, 'Okay, let's get back to business, '" Adams said.

Australia's Herald Sun newspaper is defending a cartoon depicting us tennis star Serena Williams having a temper tantrum that many prominent voices have deemed egregiously racist.

During an appearance on Ellen, Osaka also explained how she remained composed while Williams flipped out on umpire Carlos Ramos, and how she feels as the reigning champ.

Ramos was unperturbed, and Williams' rage continued: she was soon given a point penalty for smashing and making bits of her racket.

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The White House had announced the visit on August 31, taking Varadkar by surprise. The White House did not respond to requests for clarity on Ms Sander's comments.

Public attitudes are slowly changing as Japanese society becomes more integrated with the global economy, and the emergence of more ethnically mixed celebrities, especially in sport, is helping.

The Arthur Ashe Stadium crowd booed during the trophy presentation, dampening Osaka's moment. "The fact that I have to go through this is just an example for the next person that has emotions and wants to express themselves and wants to be strong woman".

Osaka, now ranked seventh in the world, is aiming to qualify for the WTA Finals in Singapore at the end of the season.

Osaka's multi-racial identity is unusual in Japan, and she was asked at the news conference about how that factored into the Nissan relationship. She added, "There have been many times when I was playing that I wanted to break my racket into a thousand pieces".

"Because the young player outplayed her in the first set, I think pressure got her more than anything".

"So hopefully I can be that role model".

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