Volkswagen to end iconic ‘Beetle’ cars in 2019

Irving Hamilton
September 14, 2018

In a statement announcing the end of the Beetle, Hinrich Woebcken, head of Volkswagen of America, said as the company ramped up its electrification strategy, there were no plans to replace the Beetle.

Rumors about the demise of the Volkswagen Beetle have been swirling around for months and it appears the automaker has inadvertently confirmed the news.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colors in addition to the normal hues.

Or when Austin Powers also used a New Beetle to travel back in time in The Spy Who Shagged Me.

The New Beetle was also made into a Barbie toy, which no doubt had an impact on impressionable, young minds somewhere. Woebcken hinted it's possible. "But as we have seen with the ID Buzz - which is the modern and practical interpretation of the legendary Bus - I would also say, "never say never".

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Sales of Beetles dramatically fell from the more than 420,000 units sold at the peak of their popularity in the late 1960s.

The move was supported by Adolf Hitler, who in 1937 formed the state-run Volkswagenwerk, or "The People's Car Company".

The Beetle still has its share of adherents - owners gather annually at Volkswagen festivals like Ohio's Volksfest - but while Volkswagen tried to update the classic look of the Beetle each year, sales for the model have been slumping in the USA, where consumers have a preference for larger cars. "Anyone surprised or disappointed by this announcement better prepare themselves".

The Beetle has its roots in Nazi Germany with the creation of a "people's car", but went on to star in a series of successful Disney films as a vehicle called Herbie.

Production of the Beetle has ceased and restarted several times over the decades, and sales of the original air-cooled version ― battered by compact auto competition and environmental laws ― ceased in the 1979. We can expect the Final Edition model to come with these changes and it will make the retro hatchback really special.

VW is under pressure from investors to bolster its profitability under new CEO Herbert Diess.

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