Apple launches the iPhone XS and iPhone XS Max

Desiree Burns
September 15, 2018

The technology giant announced three new smartphones - the iPhone XS, XS Max and iPhone XR - at its latest live event in California, promising fans that the new products are the "most advanced" the company has ever made. It'll also come in a new gold color, previously unavailable for the iPhone X. The iPhone XS has the same 5.8in-sized component as the original, while iPhone XR's screen is 6.1in but is lower quality. Notably, to increase its appeal, Apple is making the iPhone XR available in six different colours: Red, Yellow, White, Coral, Black and Blue.

By now you have probably heard that Apple's new launch this year will consist of the iPhone XS and XS Max, iPhone XR, and Apple Watch Series 4.

The iPhone XS Max, which will be available on September 21 - with orders open the week before - represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video and to take photos wherever they are.

The iPhone XR's release is slightly delayed compared to the iPhone Xs and Xs Max, which both launch on September 21, with pre-orders available on September 14. It will come to India on October 19 with pre-orders opening on this date.

To mention some of its more impressive and useful upgrades, the Apple Watch Series 4 seems to work harder for your health, with its new ability to detect hard falls, and even take an ECG reading from your wrist.

Schiller says the new iPhone can take even more detailed bokeh photos, these pictures blur the background and give more emphasis to the portrait. Instead of the impressive IP68 dust and water resistance rating that the XS range has, the iPhone XR will only have IP67, which is an global scale judging how water or dust resistant something is.

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Apple also unveiled a new, bigger Series 4 Watch, that is created to detect heart problems and call carers or doctors when its wearer falls.

"The iPhone XS Max once again takes Apple into new territory when it comes to price", he said. However, there's only one physical SIM, while the other is an eSIM.

Coupled with that is a new gyroscopic sensor that not only makes fitness tracking more accurate but now enables a new safety feature called fall detection. Rather than luring millions of new iPhone users, Apple's goal these days is to steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like iCloud storage, streaming music and video.

The final app is Galaga AR, an augmented reality game where users can play a starfighter shooting game using augmented reality.

While going over the relevant details from the Apple event, it's actually insane to realize how much of these new iPhone plans were rumored as early as this February.

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