Naomi Osaka To Sign Largest Female Athlete Deal In Adidas History

Rex Christensen
September 16, 2018

The company launched an instant noodle product featuring Kei Nishikori, another Japanese tennis star it sponsors, when he made it to the U.S. Open final in September 2014.

It has been a whirlwind week for Osaka and her sponsors, as one company has witnessed an increased share price of 10%.

According to reports, she's about to land the biggest deal Adidas has ever given a female athlete - possibly in the $14 million range.

Osaka is also the first Japanese player to win a women's singles Grand Slam.

Osaka admits that she is superstitious with regards to the music she tunes in to before her matches. In the immediate aftermath of her victory she got invited on the "Today" show, told Ellen DeGeneres that she has a crush on "Black Panther" actor Michael B. Jordan, and melted hearts around the world with an adorable home video that shows her, aged 10, winning games of chopsticks.

Osaka is already on Adidas's payroll, however is only reportedly making a "six-figure" salary in her current four-year deal that will expire this year.

But the mega contracts do not end there.

NAOMI Osaka has yet another reason to smile following her US Open victory over Serena Williams, signing an endorsement deal with Nissan in a move that solidifies her worldwide appeal.

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Only days removed from her first Grand Slam championship, 20-year old Japanese tennis player Naomi Osaka has signed on as Nissan's newest brand ambassador.

"Growing up, my dad drove a Nissan, so being able to be a brand ambassador now, it feels like I've come full circle", Osaka said at a contract signing event at Nissan's headquarters in Yokohama.

Osaka has also landed deals with Yonex, Nissin Foods, Wowow and Citizen Watch.

Instead, the prevailing theme was Nissan's belief in Osaka's ability to connect with young consumers globally.

Ronaldo fever instantly gripped Juventus.

The Times reports her contract renewal with the brand is worth approximately $8.5 million.

It may only be a matter of time before Naomi Osaka becomes to tennis what Cristiano Ronaldo is to world soccer.

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