Texas A&M replaces Texas as most valuable college program

Rex Christensen
September 16, 2018

Particularly when it comes to sports.

Texas had held the top spot, drawing $100 million in revenue in 2011 and $92 million in profit alone in 2014.

Alabama has played in three consecutive College Football Playoff championship games - winning two of them - but the Crimson Tide aren't the most valuable college football team in America, according to a Forbes report Tuesday.

The list is based on revenue and profits from the 2014-2016 seasons, which is complied from yearly filings by each school's athletic department to the NCAA and the Department of Education. Our list of college football's most valuable teams ranks the nation's top programs by average annual revenue, rounded to the nearest million.

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The Longhorns had $133 million in revenue and $87 million in profit, with the Wolverines recording $127 million revenue and $75 million profit. Michigan, Alabama and Ohio State round out the rest of the top five. That's largely thanks to a roughly $10 million per year deal the athletic department has with Nike and a TV contract with ESPN for the Longhorn Network that runs through 2031. The school is also paying Texas A&M is paying Kevin Sumlin $10.4 million, the amount that remained on his guaranteed contract when he was sacked on November 26.

Texas A&M opened a renovated Kyle Field in 2015 after a $485 million overhaul.

Only one other Big 12 team graced Forbes' list.

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