Google Lens Functionality Coming to Images in Search

Donna Miller
September 26, 2018

If you're learning to play guitar, for example, you might see novice content about learning chords. Of course, this isn't constrained exclusively to social networks.

The cards won't appear for every search; instead, Google "intelligently" shows it when it's useful.

The announcements are part of the tech giant's 20th anniversary celebrations, which have been going on throughout September. These will pop up under your search bar when you're looking for information on a subject you've googled in the past. These show your previous searches along with any visited web pages that are related to a search query. The Images overhaul includes carousels of online video clip highlights displayed with mobile search query results. Just tell Google you want "More" or "Less" like that post to tune the algorithm. However, its ramifications may be more far-reaching than we can imagine at the moment. Not sure what to make of this change, but Google says they feel it's going to be a place "where you cannot only search, but also discover useful, relevant information and inspiration from across the web for the topics you care about most". You can click on any of the results and see relevant images. "New topic headers explain why you're seeing a particular card in Discover, and whenever a topic catches your eye, you can dive deeper to explore more on that topic", says Karen Corby, group product manager, Search, Google. The company said "evergreen" pieces that aren't new will also be shown if they're relevant to the user.

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Google was under fire anew from privacy advocates for a change that automatically signs users into Chrome browsers on desktop computers when they sign into any of the company's other services such as Gmail or Search. For instance, if you search for Zion National Park, you will see videos related to each attraction in the park. Additionally, those subtopics will stay up to date, changing to become more relevant to that topic. Results will be increasingly personalized.

More context will be shown in your Google Images search results, as in the GIF below. These changings are rolling out later this fall. The new "Topic" layer connects topics and subtopics. These are not created by people at Google but are rather put together through artificial intelligence, giving you a well-rounded look at the person you're searching for.

But all this is predicated on the idea that you know exactly what you want to see. Now, more than ever, the internet should be an open place. What if you're still making up your mind? Hopefully, "intelligent" features like these don't box us in further.

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