Joel Embiid Signs With Under Armour

Rex Christensen
October 11, 2018

The deal will include custom footwear, charitable initiatives in Philadelphia and Cameroon, along with his own footwear and apparel line in the near future.

Embiid's status as a "big man" didn't appear to slow down the sizable offers from several brands that made him this year's most coveted sneaker free agent. "That was the first thing that I said to Under Armour, and they were behind it 100 percent". I'm gonna make sure they design some shoes as pretty as I am. Don't worry about that.

"But this is bigger than that. I want to do something that would make my brother [Arthur, who passed away in a vehicle accident in 2014] proud". He has a significant presence on social media and is one of the most exciting players in the league. His combination of All-Star skill and Hall of Fame trash talk make the engaging big man a can't miss star for UA.

And he recently discussed with ESPN his thoughts about having a signature shoe, saying, "A lot of people, you know, always have that notion [that] big men can't sell shoes".

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If any big man can transcend the norm and move sneakers, it's Embiid. "I can do everything on the basketball court. So as far as signature shoes, I'm excited to come and break that".

In ditching Adidas in favor of Under Armour, Embiid will join a small list of National Basketball Association players that includes Stephen Curry and Dennis Smith Jr., as well as other star athletes like Cam Newton, Tom Brady, Bryce Harper and Jordan Spieth.

By joining Under Armour, Embiid will likely be the brand's second-biggest priority on the basketball end only behind two-time MVP Stephen Curry.

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