Apple Original Shows Will Be Free for Apple Device Users

Lewis Collier
October 12, 2018

Why it matters: Apple's rumored original content strategy is a win-win no matter how you look at it.

The new service, which doesn't yet have a name but is definitely not going to be called iTV (someone's got that, apparently), will include existing content from big names, plus new stuff cooked up by the geniuses at Apple.

As the content wars rage on and various other entities attempt to remain competitive against the all-encompassing Netflix, everyone's had their eye on Apple. This service will be available in the pre-installed "TV" app on Apple devices such as the iPhone, iPad, and Apple TV. Free content in Apple's "TV" appApple has previously offered some of its video content for free through Apple Music but it appears that the company will be transitioning to the ‘TV app, which is now curating content from multiple services such as Amazon, HBO, iTunes, and others.

But while Apple's stable of TV shows might not cost Apple device owners anything at first, the company has other long-term plans in the area. But once Apple launches their new digital service, it will be where users find the original content that Apple is spending all this money on. The company now offers "Carpool Karaoke: The Series" for free to all users of the TV app.

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While Apple may be doing everything it can to compete with Netflix and Amazon Prime Video, CEO Tim Cook is reportedly only keen funding PG-rated shows and films for the in-development service.

"Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn't want gratuitous sex, profanity, or violence", the Journal reported. Sure, the "TV" app has helped with that now, but it still need to be improved in order to be as helpful as users want it to be.

Apple was reportedly among the first to explore the possibility of revolutionizing how we watch television but as we all know, that never materialized. A revamped app will debut early next year.

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