Instagram Says New Technology Will Detect Bullying in Photos

Donna Miller
October 12, 2018

In one of his first moves since taking the job last week, the new head of Instagram announced new features created to prevent bullying on the popular social media platform.

"This change will help us identify and remove significantly more bullying - and it's a crucial next step since many people who experience or observe bullying don't report it", Adam Mosseri, Head of Instagram, said in a blogpost. When encountering such instances, the AI technology will detect the photos and won't act as an executioner but instead, it will forward such uploads to the human reviewers who will review and flag the photos and videos as appropriate or inappropriate. It will also be scanning the image captions and send them to their Community Operations team so that they can be reviewed.

"Online bullying is complex", Mosseri wrote in a blog post, recognizing that the current system of reporting and removing content that violates company guidelines isn't enough.

Mosseri was named Instagram's chief last week following the exit of co-founders Kevin Systrom and Mike Krieger. The company has already started rolling out this new technology, which will be deployed over "coming weeks", according to the company.

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Earlier this year, Instagram announced it would filter out bullying comments that aim to harass or upset users. When using the device's rear camera, the mode adds kind comments onto the image in various languages.

Users will also be empowered to select the comments that appear during their live videos, meaning they can hide and filter out any bullying messages. Users can also turn off comments on individual Instagram posts and block posts with certain keywords.

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