Facebook Admits Portal Can Gather Information For Ad Targeting

Lewis Collier
October 19, 2018

You may want to rethink that Facebook Portal pre-order.

Portal, on the other hand, features voice control integration and has a screen of its own. Facebook may introduce the device next year.

It sounded a little slippery last week, when Facebook announced Portal, a new voice-activated speaker and video chat gadget, and the company said that it would not use data collected through the device to target ads.

After investing into virtual reality brand Oculus, Facebook seems to be testing waters in the consumer hardware business with its consumer hardware business. Facebook as of now has also declined to comment on the subject, the report added.

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If released, project Ripley would place Facebook in league with other devices such as Apple, Google and Amazon.

The real question is if there will be a big enough of a demand for the two Portals considering the privacy concerns people have with Facebook.

In the biggest-ever security breach after Cambridge Analytica scandal, Facebook admitted earlier this month that hackers broke into almost 50 million users' accounts by stealing their "access tokens" or digital keys. While Facebook said it hadn't seen any evidence that attackers had breached other sites, the incident gave the social network's users another reason to worry about its security and privacy protections. It's meant to be used primarily as a video calling device, and being built on the Facebook Messenger platform allows users to use the framework of the company's popular messaging service to communicate. That's because Facebook integrated Alexa into the Portal.

Days after Facebook revealed their "Portal" smart display the social media Company has been revealed as working on a TV connected device that will take on Foxtel, Telstra TV and Fetch in the future. They also can show advertising with screensaver-like notifications when they're not being used, per Digital Trends. But even if the original statement about no ad-targeting was a misunderstanding, the fact Facebook appears to be going back on its word could have a negative effect on Portal sales.

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