InMobi Acquires US-Based Advertising And Data Company, Pinsight Media

Donna Miller
October 19, 2018

InMobi has acquired Pinsight Media, the mobileadvertising business of Sprint in an all stock deal that will give the Softbank's telecom player in the U.S. minority stake in the Indian company. The outlet also reported that the deal also gives Sprint a minority stake in the Indian company.

Pinsight works with USA telcos and advertisers, using mobile data from carriers to help businesses and marketers better target ads. The deal comes at a critical time when Sprint Corp is waiting for regulatory approval for its merger with T Mobile.

"With this acquisition we are creating the most powerful advertising and marketing platform for the USA market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements", said Naveen Tewari, Founder & CEO of InMobi.

"Sprint's partnership with InMobi goes beyond this acquisition".

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Based in Kansas City, MO, Pinsight taps location data from more than 32 million Sprint customers to find and target the best prospects on behalf of clients. Their offerings are quite handy for marketers looking for new avenues to take their products to their prospective customers via niche channels and media, at lower ad spends.

A research by eMarketer showed that mobile advertising in the United States would probably exceed television ad spending by over $6 billion in 2018 and by almost $73 billion by the year 2022. The research firm further claims that this gap will increased significantly by 2022. AT&T's digital advertising division called AdWorks brought in revenue of as much as $1.8 billion in the second quarter of this year. The Bengaluru headquartered company had acquired AerServ in January for almost $90 Mn.

Founder Naveen Tewari said it makes InMobi one of the most formidable forces in the advertising and marketing world in North America. Google and Facebook are a search engine and social network respectively, and they use their ad networks to display ads on their own content sites. The gap between the two is anticipated to widen further by 2022, when the research firm estimates mobile spending will reach $141.36 billion in the US, while TV will account for $68.13 billion.

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