Google Play Movies & TV will upgrade movies to 4K for free

Lewis Collier
October 24, 2018

According to Google, your existing library will get a free upgrade to 4K automatically, when 4K content is available "from participating Hollywood studios".

All you have to do to receive the 4K upgrades is open the Google Play Movies & TV app, and you'll see a screen like the one at the top of this post that will let you know how many movies in your collection were upgraded.

Just over a week ago, a teardown of a recent Play Movies build revealed several strings of code that hinted at Google potentially upgrading user's movies to 4K. That might sting a little if you've already amassed a library of 4K movies, but early adoption always comes at a premium.

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Along with the upgrade and price drop news, Google mentioned that they are continuing to upgrade the Play Movies app on Samsung, LG, and Vizio TVs, plus 4K viewing is available on Sony Bravia 4K TVs and most Samsung Smart TVs. And to go along with the free 4K upgrades, Google has also announced a price decrease for most 4K movie listings through the platform. This includes films that you've previously purchased in SD or HD quality. Leading up to this announcement, 4K films had typically cost somewhere between $25 and $30 unless they were on sale.

We should also point out that some users will find a coupon in the Google Play Store Movies & TV app offering a 99 cent rental of any movie. The update is also bringing UHD streaming to 4K Samsung Smart TVs with support coming to LG televisions in the future.

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