Samsung Developers Conference 2018: Everything You Need to Know

Donna Miller
November 9, 2018

Samsung invited developers to start making apps for the new device, and minutes before the company showed its foldable smartphone, Google made official it would support a new category of Android devices and call it "foldables".

Samsung needs to get the foldable phone right to reverse steep declines in profit and restore some of the cachet its brand has lost to Apple.

This is the big one.

Samsung Electronics has unveiled its much-anticipated foldable phone in San Francisco, urging Android developers to start writing apps for it. On the developer side of things, Samsung says it's giving devs the same full access to Bixby that it does through its new Bixby Developer Studio - claiming it's treating creators like "first-class citizens" compared to competing services. For example, users now can have a compact smartphone that unfolds to reveal a larger immersive display for multitasking and viewing content. It also announced its take on the notch, with not one but three notch designs for its future devices - the Infinity U, Infinity V and Infinity O.

Bixby Marketplace: The Bixby platform will allow developers to adapt their capsules from mobile phones and televisions to home appliances and other products across the Samsung ecosystem. The One UI Beta will be launching in select markets this month. Available in more than 200 markets around the world, SmartThings offers a connected experience in a single app, bringing IoT into the smart home, the auto, office and everywhere in between, the company said.

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"The foldable display lays the foundation for a new kind of mobile experience".

But the biggest change is the decision to open Bixby to all developers via the Bixby Developer Studio. These will work in a similar way to Amazon's Alexa Skills wherein different developers will be able to implement their own voice commands based on the services they offer.

Samsung is also adding five additional languages to Bixby in the coming months - such as British English, French, German, Italian and Spanish. But it's smaller than tablets made by either company. That's just the beginning. Google is working with Samsung to help launch a device next year. This will now be supported by a SmartThings Developer Workspace. It's a collection of tools that will enable developers to create new services for Bixby.

Lifehacker travelled to SDC 2018 as a guest of Samsung.

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