Ford's 2020 baby Bronco off-roader emerges in photos from dealer meeting

Donna Miller
November 15, 2018

This photo, taken at Ford's dealer meeting in Las Vegas last month, actually shows the "baby Bronco" crossover that is due to arrive soon.

A Ford presentation at a dealers meeting in the United States recently highlighted an upcoming SUV from the company, and images of these were inadvertently placed on a publicly accessible part of a Ford website, where found them.

They seem to be screen captures of footage shot at a recent Ford dealer conference in Las Vegas. Ford released a teaser of that model back in March and we agree the shadow matches that early preview.

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Our friends at also received "a credible tip" suggesting that Bronco will become a standalone sub-brand of Ford that will spur a whole range of off-road-oriented models.

As it turns out, the vehicle in the leaked photos - which are no longer accessible - may not be the Bronco itself, but the smaller "baby Bronco" that is also in the pipeline. The baby Bronco will be named Bronco-something and will be the most affordable offering in the lineup. One is a Ford Ranger pickup-based truck that's a true reboot of the legendary 4x4, while the other is a Ford Focus-derived crossover said to have Bronco-inspired styling and some off-road capability. Look for it to debut some time in 2019, with prices likely starting around $25,000.

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