Instagram starts purge of fake likes, follows and comments

Donna Miller
November 20, 2018

If you've logged in on Instagram today and wondered why your follower count dropped, then know that you're not alone.

Photo-sharing platform Instagram has announced a new initiative that will target fake likes and comments. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity".

Accounts identified as having used third-party apps to generate inauthentic activity will receive an in-app message notifying them that the activity has been removed.

"We've built machine learning tools to help identify accounts that use these services and remove the inauthentic activity", Instagram stated on their blog.

Instagram influencers can say goodbye to fake fans. The owners of the flagged accounts will be alerted of the deletion of all fake likes, follows, and comments.

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The post goes on to walk through some of the steps being taken. Dozens of companies openly advertise apps and services promising to let Instagram users quickly boost followers and likes, including Skweezer, Incentafan, Mr. Insta, Boostgram, and Turbo Like for Instagram. As a result, users who are involved with the third party apps will be asked to change their password.

Such measures, the post continues, will be ongoing. They will also be asked to change their password since "some people may have unknowingly shared their login credentials with a third-party app". This is something that runs rampant on pretty much every social media platform out there, and today, Instagram announced that it has had enough.

In the past, Instagram has removed fake accounts, but this will be the first time the social network has actively made an effort to combat fake activity.

Instagram is borrowing a page from Twitter's playbook and will now be more proactive with regard to limiting what it calls inauthentic activity.

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