Driven News Feed Now Available on Google Assistant, Google Home

Donna Miller
December 7, 2018

Google has just announced some exciting new features are coming to Assistant in the coming days.

However, there were some caveats to this - aside from your chosen station's political leaning, you couldn't really choose the exact kind of news you wanted to ingest on a daily basis, and you were also at the mercy of the station's schedule and ads.

The news reports you get from Google Assistant are about to get a whole lot smarter, or so says Google. The effort is part of the Google News Initiative. Now the tech giant is bringing some of the same technologies to the audio realm.

The project aims to transform audio news into a Netflix-like experience, available on demand with personalized recommendations.

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"It starts with a briefing of top stories and updates on topics you care about, and extends into longer-form content that dives deeper into more stories". In a new post on its blog, Google has just announced that it built a prototype that brings the AI (artificial intelligence) of Google News to Assistant. But obviously news sources matter, and Google has teamed up with several global publications including The Hollywood Reporter, South China Morning Post, The Associated Press, and many others.

Google Assistant, the AI program developed by the company, will manage the feed, allowing users to skip a story, go back or stop. However, the content is usually taken from television or radio casts. After that, Assistant will select a few longer, more detailed stories. Medium-format stories, on the other hand, can last from 2 to 15 minutes.

Audio news on Google Assistant will roll out first to a limited number of people in the U.S. in English. The company is also inviting interested media publishers to join the project.

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