Google promises to shut down two of its seven messaging apps

Allo was first announced some 2.5 years go in conjunction with Google's video chat app Duo. It does seem that Hangouts is being focused more on team collaboration rather than normal chat, and Messages may take over the latter goal.

The company has said that the users will be able to export their conversation history from the app.

Back in April, Google said that it was no longer throwing money at its smart messaging app Allo.

Google has confirmed that Allo's shutdown date is set for March 2019, though a specific date has not been revealed.

In parallel, we built Google Allo, a smart messaging app, to help you get more done in your chats and express yourself more easily.

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Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005.

The last time Allo was updated on Android is January and the app has already shown signs of aging with bugs and Google Drive restore is borked.

Allo precursor Hangouts continues to be developed and supported by the company. At its height, the app had the attention of less than 50 million users.

Also, Google is rebranding its Google Hangouts as Google Hangouts Chat, meant for enterprise users, and then there is the video conferencing solution Meet, again, to facilitate organisations holding meetings across different venues; both will be made available soon. Add to that list two of its more recent initiatives, Hangouts and Allo, which are being shuttered. We're fully committed to supporting Hangouts users in the meantime. When Hangouts is shut down, Google can better diversify its messaging user base across its five remaining apps, I guess.

We want every single Android device to have a great default messaging experience. "By refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we're focused on delivering a simpler and more unified communications experience for all of you", writes Klainer.