Google takes Chrome's ad blocking global

Donna Miller
January 10, 2019

Once the filter kicks in worldwide, Google will block out 12 different types of ads that users have found to be annoying to deal with.

"Today, the Coalition for Better Ads announced that it is expanding their initial Better Ads Standards beyond North America and Europe to cover all countries, worldwide". In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.

Last November, Google said that it'll block all ads on websites with abusive ad experiences, if site admins failed to take corrective measures within 30 days of reporting.

It's an expansion to an ad-blocking feature launched in February previous year that initially focused on sites in North America and Europe.

If you haven't seen much of a difference in ads served to you since Google implemented this change, that's probably because less than 1% of the "millions" of sites Google has reviewed have seen filtered ads, and more than two-thirds of publishers found to be non-compliant with the Better Ads Standards have returned to good standing. As Chrome follows the same standards, Google has chose to expand their coverage on the same date to stay aligned with the Coalition.

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"Chrome's enforcement of the Coalition's standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users", stated Google's press release.

The expanded ad-blocking functionality in Chrome will go live on July 9th, Google has confirmed.

The company also shared some of the early successes of its ad blocker program in the US, Canada and Europe.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites". From their they can toggle the setting for "Blocked on sites that show intrusive or misleading ads (recommended)" to "Allowed" as shown below.

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