Amazon unveils ad-supported IMDb video streaming service

Lewis Collier
January 11, 2019

For customers in the US, IMDb Freedive is available right now on on IMDb's website and on Fire TV devices. That said, Freedive is a bit different from current streaming sites insofar that it's completely free and, in turn, ad-supported.

It has a collection of great Hollywood movies like Run Lola Run, The Illusionist, The Last Samurai, True Romance and more. Called IMDb Freedive, it's available to US viewers on the IMDb website and Amazon Fire TV devices. However, the site's search engine doesn't have a filter for Freedive titles in its database just yet.

Streaming services are where the big money is for entertainment companies which is why everyone and their uncle is trying to build their own to get a piece of the already bloated pie.

We first heard about Amazon's plans to offer a free streaming video service back in August 2018. It'll rival Roku's ad-supported service in the United States, and give Amazon a chance to bring in more revenue through advertising.

It will also include IMDb's original short-form series, which include "The IMDb Show" and "Casting Calls".

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Amazon this week revealed the launch of the brand new IMDb Freedive service. Fire TV customers will see the new IMDb Freedive icon in the "Your Apps & Channels" row, making it easy to find free movies and TV shows.

IMDb Freedive also includes a feature X-RAY, powered by IMDb search that brings information about the cast, music, crew, etc.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb.

IMDb Freedive is available beginning today at, on IMDb's website via laptop or personal computer and on Fire TV devices.

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