New software can track shared Netflix accounts

Lewis Collier
January 11, 2019

New software from Synamedia can "sniff out" account sharing automatically, and was shown off at this week's Consumer Electronics Show in Las Vegas.

The fraudulent behavior can also generate a message that, in some instances, asks a Netflix or other account holder if they would like to upgrade to the streaming service's premium option that includes sharing.

Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family.

Synamedia debuted a new product at CES that uses AI to to limit the number of people who can log in to a given account on any paid-for video streaming service.

The company revealed that 26% of millennials share passwords for video streaming services, while economic predictions indicate that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top media services (OTT) revenues will be lost to credentials sharing.

"Casual credentials sharing is becoming too expensive to ignore".

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It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from.

It is unclear how or if Netflix would use the service. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

The Credential Sharing Insight software is available as a cloud or on-premise offering.

To avoid paying double, what people do is share the details of their account and passwords.

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