Canadian Olympic Committee produces short documentary for Bell Let's Talk Day

Desiree Burns
February 1, 2019

Waterloo Region police are sharing a video to mark Wednesday's Bell Let's Talk Day, in a bid to shine a light on the need to hold a community conversation about mental health, while also focusing on how the complex issues of mental health affect police officers on and off the job.

The Bell Let's Talk Toolkit consists of simple everyday tactics that can be used to break the silence, including a conversation guide, workplace tips and social media images.

Bell will also donate 5¢ to mental health initiatives for every view on their official campaign video. "If we can set the stage for more people to come forward, and feel comfortable about addressing this fear of the stereotypes and stigma that they're called an addict, or an alcoholic, or a (person with) schizophrenia, and so on".

To date $93.4 million has been donated to mental health initiatives.

"Your participation drives both awareness and action, as Bell commits its new funding for mental health based on the volume of Bell Let's Talk Day engagement".

Deputy Premier, Minister of Health and Long-term Care, and Newmarket-Aurora MPP Christine Elliott said in a statement, "On Bell Let's Talk Day, we are reminded that we must take mental health as seriously as any health issue, because mental health is health".

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For every tweet, retweet or post using the #BellLetsTalk, Bell will donate five cents to Canadian mental health programs across the country.

"Bell Let's Talk is a great starting point", she said.

The grants are given out on one-year terms and the deadline to apply for the next round of funding is March 15, 2019. High-profile partners in this year's Let's Talk campaign include sports teams like the Toronto Maple Leafs, Toronto Raptors, Ottawa Senators and Montreal Canadiens, film organizations like the Toronto International Film Festival, Hot Docs and Cineplex, music organizations like Festival d'été de Québec, Osheaga and Spotify, and social media services like Twitter, Instagram and Facebook.

"What a remarkable day for mental health!"

According to the Canadian Mental Health Association, one in five Canadians will experience a mental health problem.

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