Ad-free YouTube Premium launched in SA

Lewis Collier
March 13, 2019

The YouTube Music streaming and download service in India includes popular Bollywood Hindi scores and other local-language music, the Mountainview, California-based technology giant said in a blog post.

Over the past year artists like Guru Randhawa, Badshah, Arijit Singh and Neha Kakkar have reached the YouTube music country charts in the United Kingdom, Australia, New Zealand and Canada, along with the global chart. The service can be used in the form of a web player online or an app, available for download on both, Android and iOS.

YouTube Music is a music streaming service where you could either just listen to the songs or watch the videos as you now do in the main YouTube app. All these features will be available in the Free plan, with a Paid membership - YouTube Music Premium, that specifically allows ad-free music experience, with the ability to play music in the background, and download songs offline, starting at Rs 99 per month. It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart.

"India is where the multi-lingual music scene thrives" said Lyor Cohen, Global Head of Music at YouTube, in a statement.

Personalised home page, filled with recommendations based on your previous music listening preferences.

Apart from the vast library of music, the app packs in a feature called smart search for the audiophiles.

Ad-free YouTube Premium launched in SA

Dedicated hotlist section that shows the current trending hot songs, so you don't miss out on them.

The new YouTube Music app is available to download from the Play Store and App Store right now. So, if you a user of Google Play Music "you'll be able to access all of your purchased music, uploads and playlists in Google Play Music just like always".

The company is offering two tiers of the service - YouTube Music, which is free/ ad-supported, and YouTube Music Premium, which is paid/ ad-free, like most other music streaming services in the market.

The company is hoping to build on the back of the already massive YouTube following in the country, which regularly uses the streaming service to listen to music. Users can gather all the music at one place through YouTube Music, as stated with "Ads'".

"While fans can enjoy the new ad-supported version of YouTube Music for free, we're also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background", the company announced on its official blog post.

YouTube Music will be going head-to-head with the likes of Amazon Music, Apple Music, Spotify, JioSaavn, and Gaana in the country.

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