We Won’t See Netflix on Apple’s New Streaming Service

Lewis Collier
March 21, 2019

Netflix's move is hardly surprising given its already-strained relationship with Apple; the firm refused to be part of Apple's TV app when it first launched in 2016, and in 2018, Apple stopped selling Netflix subscriptions through its App Store.

"I have no idea what they're doing until we see it", Netflix's chief content officer told Deadline today of Apple's expected new streaming service unveiling March 25, and Disney+ fueled by Marvel, Star Wars and Pixar coming later this year.

Apple plans to introduce the video-streaming service on March 25, opening up a new battlefront for the tech industry and Hollywood. "We want to have people watch our shows on our services", Apple Insider quoted Hastings as saying in a Netflix press conference in Los Angeles on Monday. According to him, Netflix has chosen not to integrate with their (Apple) service.

"With more than 300 over the top video options in the U.S., coupled with multiple subscriptions and payments to track and justify, consumers may be entering a time of 'subscription fatigue, '" said Kevin Westcott, vice chairman and United States telecom and media and entertainment leader at Deloitte LLP. These are unbelievable, large, well-funded companies with very significant efforts. Both abandoned the plans when they realised that TV was not the same as IT and it was an evil business that they knew nothing about.

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"If you look at just the raw number of users, Apple has just as good of an opportunity to be a leader as Netflix".

Apple's new TV venture will offer customers Apple's original TV shows much like Netflix originals.

Hastings said competition is good for Netflix, adding "These are wonderful, large, well-funded companies ... but you do your best job when you have great competitors".

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